10 Reasons Why You Should Offer a Subscription-Based Service

Subscriptions provide predictable, recurring income, stabilising cash flow and making financial planning easier.

For example, a barbershop offering £40 monthly subscriptions for unlimited haircuts generates consistent income regardless of seasonal fluctuations, ensuring overhead costs like rent and salaries are covered.

A subscription model encourages clients to remain loyal to your barbershop since they've already committed to regular services.

A loyalty-driven subscription service, such as The Berbers Club, will provide you all the tools needed to be able to offer your clients your unique Club membership, with streamlined automated recurring payments and booking system.

Customers benefit from knowing their grooming needs will be met on a consistent schedule, reducing the hassle of booking last-minute appointments. Convenience is a top factor influencing customer satisfaction, with many consumers willing to pay more for easier service experiences.

The Barbers Club platform offers a booking system that allows your customers to book online appointments 24/7. Unlimited calendars with unlimited chairs and slots enable you to set up your availability according to your schedule and business needs.

Membership packages can include premium services like hot towel treatments, scalp massages, or discounts on grooming products, increasing the average revenue per client.

One of our first clients, "Koko Gents Grooming", launched a package that includes unlimited haircuts with skin-fade and beard trim for £56.99/month, plus discounts on high-end grooming products, encouraging clients to spend more.

Predictable scheduling allows for better time management and reduces no-shows, as subscribers are more likely to honour their commitment.

Subscription models reduce no-shows by creating a stronger sense of obligation among clients. The Barbers Club allows you to send automated reminders to clients for their reserved slots, reducing last-minute cancellations and allowing efficient daily scheduling.

Subscriptions make it less likely that clients will switch to competitors, as they feel invested in the service they've already paid for.

Regular clients become advocates for your business, bringing in referrals and helping grow your customer base organically.

You can personalise membership plans, offer exclusive perks, or create a VIP experience for members, boosting overall satisfaction. Personalised membership packages have the potential to boost revenues by 5% to 15%.

All these strategies can easily be implemented with The Barbers Club platform!

A subscription service sets your barbershop apart from competitors who operate solely on traditional pay-per-visit models.

Position your barbershop as a modern, client-focused brand with slogans like, "Never miss a haircut again—join our monthly plan!" to stand out.

Tracking subscription usage provides valuable insights into customer preferences, allowing you to tailor offerings and marketing campaigns effectively.

Companies leveraging customer data are more likely to acquire and retain customers. For example, analysing data showing peak appointment times or popular services like beard trims and create targeted promotions, such as "Beard Week Specials" during slower hours.

Clients who subscribe are likely to spend more over time compared to those who only pay for one-off appointments. The lifetime value of a subscription customer can be significantly higher than that of a one-time customer.

For example, a customer paying £25 per haircut might visit sporadically, but a £40/month subscription for two or more guaranteed haircuts ensures they spend more consistently on the long term. However, pricing your memberships correctly is a crucial part to ensure a successful Club membership.